Our producers are an essential part of the supply chain; everyone lives up to their commitments and together we celebrate the premium for quality, this is paid to them when our clients buy the product, this provides evidence of the positive economic impact the program gives to its coffee growers. A fair commercial relationship makes the producers feel motivated, have confidence working with our protocols, follow proven practices to elevate the quality of their coffee and most important, strengthen the ties to improve trade relationships in the long term, for many harvests to come.
If we were to have a telescope to look through it and see the future, it could reveal the potential of this program and get very excited about where we are headed.
